Development of a new line of classic lemonades

Concept group

Группа компаний "Концепт" занимается комплексным рекламным обслуживанием компаний, продвижением брендов на рынке, разработкой рекламных оффлайн и онлайн кампаний.
г.Минск, ул. Кульман 9, этаж 3
220100
Беларусь
Phone: +375 29 320-81-20

Development of a new line of classic lemonades

Task:

Develop a label and maintain brand continuity

Solution:

A label design was developed for an updated line of classic lemonades by Darida. The design concept is based on a contrasting color division of the illustration into two parts: the brand zone and the zone of taste detuning. The second one is an illustration in the watercolor style, which serves as a reference to the classic tastes of the product. The design retained the recognition and continuity of the brand.