Development of the corporate identity for the cafe chain Evokado

Concept group

Группа компаний "Концепт" занимается комплексным рекламным обслуживанием компаний, продвижением брендов на рынке, разработкой рекламных оффлайн и онлайн кампаний.
г.Минск, ул. Кульман 9, этаж 3
220100
Беларусь
Phone: +375 29 320-81-20

Development of the corporate identity for the cafe chain Evokado

Task:

Development of the corporate identity for the cafe chain Evokado

Solution:

The original, evocative name of the cafe is only one component of success. Every year, the supply on the fast food market is growing, replenishing with new establishments, but only a few survive until their first anniversary in 1 year. To make visitors want to return to the same place again, cuisine and service are not enough - you need to sink into the soul of your consumer, including the original design of the establishment, menu, printed special offers and promotions.
In this project, the specialists of the group of companies Concept have developed an original corporate identity for the urban cafe network Evokado. We've come up with a corporate palette that blends vibrant, deep colors of main subjects with neutral background tones. We have developed the idea of a logo for different types of snacks, developed the design of the main menu, special printed offers and electronic information screens.  We have created a unique corporate pattern that emphasizes the originality of the cafe menu and creates a light, upbeat mood. In addition to rich colors, we used geometrically irregular but eye-catching shapes that go well with the chosen simple font and do not complicate the perception of information.
All elements of the corporate identity are reflected in the guide, which regulates the general style and design rules for the branded objects of the cafe chain. The guidebook is bright, informative and easy to use.