Development of key visuals for A1 advertising campaigns

Concept group

Группа компаний "Концепт" занимается комплексным рекламным обслуживанием компаний, продвижением брендов на рынке, разработкой рекламных оффлайн и онлайн кампаний.
г.Минск, ул. Кульман 9, этаж 3
220100
Беларусь
Phone: +375 29 320-81-20

Development of key visuals for A1 advertising campaigns

Task:

Development of key visuals for A1 advertising campaigns

Solution:

Group of companies Concept has been successfully cooperating with the company velcom for many years. The company's global rebranding project in A1 has made significant changes to its market position: from a mobile operator to a provider of integrated telecommunications, information and communication technologies and content services.

These changes led to the new requirements for the promotional materials. Instead of bright and juicy visuals, the style of livestyle came. Special visual style - simple, understandable, humane, real.

The whole key of communication and creative visuals is aimed at creating an endless source of positive emotions. This is an inspiring story about the diversity of opportunities for an interesting and vibrant life in the digital age.

The whole key-tone of communication and creative visuals is aimed at creating an endless source of positive emotions. This is an inspiring story about the diversity of opportunities for an interesting and vibrant life in the digital age.

On the visuals for the new A1 advertising campaign, people and their reactions are as natural as possible, as if we are watching scenes from real life from the outside. The feelings and actions of people are sincere and real, as if a picture captures a real moment in life. There is no sense of advertising, there is a desire to live like the people in the picture.

All developed visuals can be easily adapted to any communication channels:ATL

●     BTL

●     POS

●     А1.by